Marketing spend/year
$30,000
Marketing calculator
Patient Acquisition Cost Calculator
Find the real cost to acquire a booked new patient from each channel.
Active4 minCAC
Active
CAC workspace
This route is powered by the Dentist Success Hub registry, so metadata, SEO copy, status, and related tools stay consistent as the platform grows.
Category
Marketing
Time
4 min
Calculate patient acquisition cost
Estimate how much it costs to acquire each new patient, then compare that cost against lifetime value and payback period.
Marketing and patient inputs
Use a typical month and include all marketing channels in the spend number.
Annual implications
New patients/year
168
Estimated LTV
$4,500
LTV:CAC ratio
25.2x
Actions
Actionable recommendations
Use CAC to compare marketing channels, not just to judge total spending.
Track CAC by channel
Separate paid search, SEO, directory visibility, referrals, and direct traffic before deciding which channel deserves more budget.
Compare CAC to lifetime value
At these inputs, each new patient costs $179 to acquire and has an estimated lifetime value of $4,500.
Watch payback period
The modeled payback period is 2.9 months. Shorter payback gives the practice more room to scale marketing safely.
Improve local conversion paths
A complete claimed listing, clear phone number, strong service pages, and recent review signals can lower blended acquisition cost.
LTV stays a separate tool
This calculator uses estimated lifetime value to interpret CAC. The standalone New Patient Lifetime Value workspace remains a separate future Dentist Success Hub product.
Estimate only
This tool is for business planning. It does not replace bookkeeping, tax, legal, financial, or clinical advice, and results are not saved in this phase.
Related tools
Frequently asked questions
Is Patient Acquisition Cost Calculator available today?+
Yes. This calculator is available now and uses the same shared calculation logic as the existing member New Patient CAC calculator.
Will this save results in DentistOS?+
Saved reports are planned for the DentistOS platform, but no result storage is added in this routing phase.
Does this change my public listing?+
No. These tool pages do not modify public dentist profiles, claims, publishing data, or DentistOS account records.
Ready to connect this work to your practice?
Claim your listing or create a free account to prepare for saved reports inside DentistOS.